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Publication date: «25.08.2006». 33 articles
USA & Japan: Anheuser-Busch to assume marketing and selling responsibility for Kirin Brewery Company’s brands on the American market
Anheuser-Busch's 10-year alliance with Japanese brewer Kirin in the United States has expanded, with the American brewer assuming marketing and selling responsibility for the Kirin brands, the two companies announced . . .
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25 August, 2006
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Colombia: SABMiller's Bavaria to build US$175 million brewery
SABMiller PLC said August 24 that its Colombian subsidiary, Bavaria, plans to invest US$175 million in a new brewery in western Colombia, Dow Jones Newswires released August 24.
The construction of . . .
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25 August, 2006
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South Africa: South African Breweries (SAB) Limited extended sponsorship agreement with COSAFA for five years
South African Breweries (SAB) Limited, sponsors of the continent’s finest regional football showcase—the Castle Cup, have extended their sponsorship agreement with the Council of Southern Africa Football Associations (COSAFA) for . . .
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25 August, 2006
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Uganda: Uganda Breweries (UBL) to sell Senator draught in special keg in selected towns areas
Uganda Breweries (UBL) has developed a special keg to sell Senator draught beer in selected peri-urban areas in the city and other upcountry towns, The New Vision released August 24.
. . .
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25 August, 2006
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USA: Anheuser-Busch looks to become a niche player by emerging into the energy beverages market
Anheuser-Busch's move into the energy-beverage industry shows how even the most massive of mass marketers is looking to become a niche player, Sun Herald wrote August 23. Of course, a . . .
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25 August, 2006
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USA: Anheuser Busch allocates US$1.25 million to build new Coastal Research Center in Virginia
Anheuser-Busch ponies up US$1.25 million to build the University of Virginia’s new Anheuser-Busch Coastal Research Center (ABCRC), which will be dedicated August 26, The Hook informed August 24.
The new US$2.5 . . .
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25 August, 2006
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UK: Carling’s performance has been undermined by price promotions and an ill-defined positioning
Carling's value sales fell from £155 million-£160 million to £135 million-£140 million, knocking 11% off its sales in grocery stores according to the recent TNS Worldpanel 2006 Biggest Brands survey, . . .
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25 August, 2006
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USA: Miller Brewing Company’s subsidiary Mickey
Mickey's Brewing Company announced August 24 an alliance with the Ultimate Fighting Championship (UFC) to become the official beer sponsor of the UFC, PRNewswire released August 24.
"This deal with the . . .
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25 August, 2006
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UK: Barley prices export values expected to improve, depending on screenings
Barley growers have been encouraged to take advantage of the recent increase in the malting barley market. Prices have risen after interest from Continental barley traders pushed export values higher, . . .
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25 August, 2006
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USA: Milwaukee is the drunkest city in America
Beer made Milwaukee famous. Beer drinkers make Milwaukee the drunkest city in America according to Forbes magazine, TMJ4 released August 23.
Some 22% of those surveyed in Milwaukee admit to binge . . .
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25 August, 2006
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